Our Roots

It's Sow Exciting to Meet You!

Hi friends! I'm Nicole, the founder of SowSweet Greetings Inc., certified K-12 teacher, freelance graphic artist, overzealous plant mom, and self-proclaimed pun connoisseur! 

Planting the Seed

SowSweet Greetings Inc. initially began as a passion project - I have always been a big fan of illustration and word play, and used to spend plenty of time with friends coming up with puns and drawing silly sketches to match. In March 2020, I launched SowSweet Greetings Inc. as a way to get my puns out into the world in a way that was fun, accessible, and meaningful.

My parents have always been big fans of greeting cards, so growing up, there was a card given for every situation. I developed a love for spending time searching in-store card displays for that perfect message, with just the right amount of humour, and tailored to the personality of my recipient. SowSweet was the exact marriage of these two passions, but that wasn’t necessarily enough. 

Keeping it Green

As a teacher tasked with the responsibility of inspiring and nurturing future generations, I strongly believe that we as a collective need to do a far better job of protecting the natural environment. As a result, SowSweet Greetings Inc. relies entirely on Canadian suppliers and certified eco-friendly elements for all product materials. The real icing on the cake though, is the plantable seed paper. All of our cards are made from 100% recycled paper sourced from Winnipeg, Manitoba (check out Botanical Paperworks, they do magical things) and embedded with wildflower seeds ready for planting.

Accompanying envelopes are sourced from Toronto, Ontario and are made from 100% recycled content as well. Additionally, our clear-sleeve packaging is sourced from Strathroy, Ontario and made of 100% compostable plant-based material. Even our product stickers (shown below) are sourced from L’Ange Gardien, Quebec and are also 100% biodegradable. Finally, our in-store display stands are made from reclaimed wood and handcrafted by friends in downtown Toronto!


Passionate about Growth

At SowSweet, we pride ourselves not only on our environmental awareness and commitment to supporting local Canadian suppliers, but also on our ability to get people smiling! Our authentic hand-drawn designs, printed at home in Toronto, feature over 100 different punny sayings and images, making us The Original Plantable Pun. We offer cards to cover a variety of occasions, from birthdays, to graduation, weddings, new babies, sympathy, just because, and more! From the beginning, it has been our intention to create  a product that is eco-friendly, breeds positivity, and promotes authentic connection, at a time where people need it more than ever. As we grow, we are committed to maintaining brand integrity in being 100% Canadian and 100% zero-waste.

Puns with a Purpose

In addition to our commitment to using only local, quality materials, we have been fortunate to have had the opportunity to share our story and our dedication to serve the socially-conscious consumer with youth ranging from age 12-17 via virtual school-based workshops. These workshops were tailored to meet the needs of the students and teacher requests, with a focus on entrepreneurship, environmental awareness, and creative writing! We hope to offer these workshops more frequently in the near future to offer to school boards as a virtual learning opportunity. It is our ho\pe to use our story to inspire and educate future generations on the importance of sustainability in business and entrepreneurship.

Additionally, SowSweet Greetings Inc. has always maintained an awareness of the diverse cultural backgrounds, various sexual orientations, and unique life experiences of our local Canadian consumers. We sell holiday cards to cover Hannukah, Eid, Kwanzaa, and Christmas! All cards with human representation include variant options with various skin tones and clothing (ie. hijabs). All content we create is community-informed (often running Instagram polls seeking consumer insight) and inclusive. Diversity deserves to be celebrated and how better to do that than with a card?

Branching Out

What can you do to help us grow our blooming business? Use your voice! Sharing our stories, reposting, sharing photos of our blooms and cards in the hands of happy recipients are all simple ways of amplifying our content - a free and incredibly powerful way to help brands like ours gain recognition and market presence, allowing us to grow!

Instagram: @sowsweetgreetings

FaceBook: SowSweet Greetings

Website: sowsweetgreetings.ca